Vilros - E-Commerce Redesign for Maker & STEM Hardware
Web Development
UI/UX Design
App Development
Innovative Ideas
Development Agency
SoftWare Development
Programming
Project Overview
Vilros is a leading retailer for maker hardware, best known for Raspberry Pi kits, microcontrollers, and hands-on STEM components. INJAAZH partnered with Vilros to modernize their e-commerce experience, improve product discovery, and optimize conversions across mobile and desktop.
The Challenge
Product discovery was slowed by limited filters and unclear category hierarchies.
PDPs (product detail pages) needed stronger comparisons, specs, and “what’s included” clarity.
Site performance and Core Web Vitals required improvement for SEO and conversion lift.
Required support for bundles (Pi + power + case + SD) and education volume orders.
Integration with inventory, reviews, and support docs needed to be seamless.
Our Approach
Research & Architecture
Analyzed high-intent keywords, onsite search terms, and top exit pages.
Re-mapped information architecture: Boards, Kits, Accessories, Displays, Power, Storage, Projects, and Deals/Education.
Project info
Clients:
Vilros (USA)
SERVICES:
Web Development
Date:
April, 2022
CATEGORY:
Consumer Electronics (Raspberry Pi, microcontrollers, maker kits)
Team:
Injaazh Dev Team
UX & UI Design
Mobile-first catalog with robust filters: board version, RAM, storage, compatibility, use case.
Comparison modules, “What’s in the Box,” compatibility badges, and quick-answer FAQs on PDPs.
Contextual bundles and recommended add-ons to boost AOV without friction.
Content & SEO
Technical SEO audit, metadata at scale, canonical cleanup, and internal linking.
Educational content blocks for guides, pinouts, and getting-started resources.
Schema for How-To and FAQ where applicable.
Technologies Used
Platform: WordPress
Front-end: Elementor Pro
Apps/Integrations: Reviews, Search/Filters, Bundles/Kits, Email/SMS, GA4 + Search Console
Infra & Speed: CDN, image optimization, caching, performance budget
Development & Performance
Built on WooCommerce with optimized theme, lazy-loading, image compression, and prefetching.
Implemented structured data (Product, Breadcrumb, FAQ) for rich results.
Tight integrations: Judge.me/Yotpo, inventory, and shipping calculators.
Key Outcomes
+28–45% improvement in mobile conversion rate within 60 days.
<2.0s average homepage LCP and improved Core Web Vitals across key templates.
+18% increase in AOV from smart bundles and accessories.
Higher rankings for high-intent terms (e.g., “Raspberry Pi kit,” “Pi 4 power supply,” “microcontroller starter kit”).
Client Testimonial
“INJAAZH delivered exactly what our customers needed—faster product discovery, clearer specs, and a smoother checkout. The conversion lift was immediate.”
— E-commerce Lead, Vilros