By Bexter - Brand & E-Commerce Website Development
Web Development
UI/UX Design
App Development
Innovative Ideas
Development Agency
SoftWare Development
Programming
Project Overview
By Bexter is a leading Swedish brand that supplies professional beauty salons and stylists globally, specialising in premium products for lash lift, brow lift, spray-tan and other treatments.
INJAAZH partnered with By Bexter to redesign their website platform, improve brand consistency, optimise user experience and scale the business for international growth.
The Challenge
The existing website needed an updated look that matched the premium, competitive identity of the brand.
E-commerce performance, especially for international orders and fast shipping, required optimisation.
The site had to support high-volume traffic, large product catalogues and multi-language/region scale.
Ensuring mobile user experience and brand storytelling aligned with By Bexter’s world-champion credentials.
Our Approach
Research & Strategy:
We performed stakeholder interviews and audited the existing site, user flows and conversion bottlenecks.
Brand & Design:
We refreshed UI elements, ensured a strong visual identity that matched the prestige of By Bexter’s founder & champion status.
Development & Implementation:
We built a high-performance e-commerce platform with fast page load, secure checkout, streamlined product filtering, and multi-region shipping setup. We integrated content to reflect By Bexter’s product categories like lash lift/brow lift, spray-tan, and training programs.
Launch & Growth Preparation:
We QA tested across devices, optimised for SEO and performance, and set up analytics to monitor growth and international conversions.
Project info
Clients:
By Bexter (Stockholm, Sweden)
SERVICES:
E-Commerce Website Design
Date:
January, 2022
CATEGORY:
Web Development
Team:
Injaazh Team
Key Outcomes
A refreshed website that projects premium aesthetics and trust for a global audience.
Improved mobile conversions through faster load and user-friendly checkout.
Platform ready for global shipping and product expansion.
Enhanced brand story messaging aligning with the founder’s championship credentials and product quality.
Client Testimonial
“Working with INJAAZH transformed our online presence and gave us a platform that aligns with our high-standards and global ambitions.”
— By Bexter
Technologies Used
Front-End: WordPress CMS
E-Commerce Platform: [WooCommerce
Design: Figma, Adobe Suite
Analytics & SEO: Google Analytics, Search Console
Hosting & Performance: Cloudflare
Ready for similar growth?
If you’re looking to redesign your site, refresh your brand or scale globally with performance and style, let’s talk.